Selective binding and ink-jet imaging are making it possible for magazines to offer:
A)personalized ads
B)high reach and frequency
C)reduced advertising rates
D)lower delivery costs
E)higher pass-along readership

Question

Quizplus · Accepted Answer

Selective binding and ink-jet imaging allow for different advertisements to be printed in each magazine, allowing for personalized ads based on the reader's interests or demographic.

Selective Binding and Ink-Jet Imaging Are Making It Possible for Magazines