National advertisers tend to avoid weekly newspapers because of:
A)their poor image
B)their high absolute cost
C)difficulties associated with purchasing and placing ads in them
D)an overly broad geographic focus
E)the large number of local ads they typically contain

Question

Quizplus · Accepted Answer

National advertisers often prefer to work through media buying agencies that specialize in purchasing media across multiple markets, and these agencies tend to focus on larger media outlets such as national newspapers, television networks, and national magazines. Weekly newspapers may not be on their radar or may be perceived as more difficult to work with due to their smaller scale and potentially fragmented audience.

National Advertisers Tend to Avoid Weekly Newspapers Because Of