A creative technique for newspaper advertising whereby an ad is surrounded by editorial material is known as a(n):
A) bleed page
B) gatefold
C) ink-set image
D) insert
E) island ad

Question

A creative technique for newspaper advertising whereby an ad is surrounded by editorial material is known as a(n): 
A) bleed page
B) gatefold
C) ink-set image
D) insert
E) island ad

Quizplus · Accepted Answer

An island ad is a creative technique in newspaper advertising where an ad is surrounded by editorial material. It creates the illusion of the ad being an "island" on the page, standing out from the rest of the content. Bleed pages, gatefolds, ink-set images, and inserts are all different techniques that involve the layout and printing of the ad, but do not involve surrounding the ad with editorial material.

A Creative Technique for Newspaper Advertising Whereby an Ad Is