Which of the following statements about newspaper advertising rates is true?
A)The rates newspapers charge national advertisers are lower than those for local advertisers.
B)The rates newspapers charge national advertisers are about 10 percent higher than those for local advertisers.
C)The rates newspapers charge national advertisers are an average of 66 percent higher than those paid by local advertisers.
D)Newspapers advertising rates for national and local advertisers are about the same.
E)National advertisers pay the entire amount for cooperative advertising even if the ad is placed by a local retailer.

Question

Quizplus · Accepted Answer

According to industry data, the rates charged by newspapers to national advertisers are typically about 66 percent higher than the rates charged to local advertisers. This is because national advertisers typically require broader circulation and exposure, which newspapers are able to provide.

Which of the Following Statements About Newspaper Advertising Rates Is