One of the greatest limitations of newspapers as an advertising medium is _____ due to the coarse paper stock used in printing most newspapers.
A)its pass-along readership
B)the lack of reader interest and involvement
C)consumer distrust of newspapers as a credible source
D)its lack of geographic selectivity
E)its poor reproduction quality

Question

Quizplus · Accepted Answer

The poor reproduction quality of newspapers, which is a result of the coarse paper stock used in printing, is a significant limitation for advertising. This can affect the clarity and visual impact of the advertisement, resulting in reduced effectiveness.

One of the Greatest Limitations of Newspapers as an Advertising