National advertisers tend to avoid weekly newspapers because of:
A)their poor image.
B)their high absolute cost.
C)difficulties associated with contracting for and placing ads in them.
D)an overly broad geographic focus.
E)the large number of local ads they typically contain.

Question

Quizplus · Accepted Answer

The difficulties associated with contracting for and placing ads in weekly newspapers is a common reason why national advertisers tend to avoid them. Weekly newspapers often have smaller staff and less resources for advertising sales and support, making it more challenging for national advertisers to work with them.

National Advertisers Tend to Avoid Weekly Newspapers Because Of