Many business magazines are sent free to individuals who,a publisher believes,are appropriate members of a target audience and can influence purchases for products and services advertised in the publication.This is known as _____ basis.
A)primary circulation
B)guaranteed circulation
C)free circulation
D)circulation verification
E)controlled circulation

Question

Quizplus · Accepted Answer

Controlled circulation is a method where publications are sent to individuals who are carefully selected as part of a specific target audience. The main aim is to send the publication to people who are influential in making purchase decisions for the products or services advertised in the publication, and who will ensure that the publication is read by others in the organization. This type of circulation helps to ensure that the publication reaches the most relevant readers, and the publisher can guarantee advertisers that their message will reach a specific number of individuals within their target audience.

Many Business Magazines Are Sent Free to Individuals Who,a Publisher