While purchasing advertising space in magazines,media planners will focus primarily on the:
A)lead time for placing ads.
B)absolute costs.
C)cost of the advertising space relative to the size and composition of the audience reached.
D)preproduction and production costs.
E)circulation of the publication.

Question

Quizplus · Accepted Answer

Media planners will focus primarily on the cost of the advertising space relative to the size and composition of the audience reached. This is because they want to ensure that they are reaching the target audience effectively and efficiently, and that the cost per impression is reasonable. Other factors such as circulation and lead time may also be considered, but cost and audience are the most important factors.

While Purchasing Advertising Space in Magazines,media Planners Will Focus Primarily