_____ are the various time periods or segments into which a broadcast day is divided.
A) Adjacencies
B) Participations
C) Spots
D) Dayparts
E) Hours
Correct Answer:
Verified
Q49: Barter syndication is also called:
A)advertiser-supported syndication.
B)station-sponsored syndication.
C)participation
Q50: Companies prefer sponsorship arrangements for buying advertising
Q51: Shows such as Judge Judy and Entertainment
Q53: The arrangement under which syndicated programs are
Q55: Which of the following statements about off-network
Q56: A consortium of nine major advertisers recently
Q57: Which of the following is a disadvantage
Q59: Most network television advertising time is sold
Q63: In the early days of television, the
Q72: With _, advertisers assume responsibility for the
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