Companies prefer sponsorship arrangements for buying advertising time because it:
A) allows companies to capitalize on the image of a high-quality program.
B) gives the advertiser less control over the placement and the length of its commercials.
C) is relatively inexpensive.
D) means the advertiser can run more commercials per hour since time regulations do not apply.
E) broadens advertising reach,saves money,and reaches a more aggregated market when compared to buying national spots.
Correct Answer:
Verified
Q45: Under a _ arrangement,national advertisers can participate
Q46: Advertisers have little control over the placement
Q47: Which of the following statements about syndication
Q48: Morning,daytime,prime time and late fringe are all
Q49: Barter syndication is also called:
A)advertiser-supported syndication.
B)station-sponsored syndication.
C)participation
Q51: Shows such as Judge Judy and Entertainment
Q53: The arrangement under which syndicated programs are
Q54: _ are the various time periods or
Q55: Which of the following statements about off-network
Q63: In the early days of television, the
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