Under a _____ arrangement,national advertisers can participate in the syndication market with the convenience of a network-type buy while local stations get free programming as well as some advertising time to sell to local or spot advertisers.
A) sponsorship
B) participation
C) barter syndication
D) local syndication
E) national syndication
Correct Answer:
Verified
Q40: WSIX in Nashville,WDEF in Chattanooga,and WGNX in
Q41: Which of the following statements is true
Q42: A disadvantage associated with the use of
Q43: The television time period available to local
Q44: Why does a company like Hallmark choose
Q46: Advertisers have little control over the placement
Q47: Which of the following statements about syndication
Q48: Morning,daytime,prime time and late fringe are all
Q49: Barter syndication is also called:
A)advertiser-supported syndication.
B)station-sponsored syndication.
C)participation
Q50: Companies prefer sponsorship arrangements for buying advertising
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