Many advertising professionals want the primary focus of new technology for measuring television viewing audiences to be on:
A)getting better measures of who watches specific programs
B)measuring the size of viewing audiences for commercials rather than just programs
C)determining what types of commercials people prefer to watch
D)determining how many people zip through prerecorded programs
E)monitoring the whole 24-hour day,not just prime-time

Question

Quizplus · Accepted Answer

Many advertising professionals want to measure the size of viewing audiences for commercials rather than just programs, as it would provide advertisers with better insights into the actual reach and impact of their advertising campaigns. This would help advertisers optimize their ad placement and targeting strategies, leading to higher ROI and overall effectiveness of their advertising campaigns.

Many Advertising Professionals Want the Primary Focus of New Technology