_____ provides local audience measurement for television.
A)A.C.Nielsen Company's Nielsen Station Index (NSI)
B)RADAR
C)Arbitron
D)ADI
E)Burke Research

Question

Quizplus · Accepted Answer

A.C.Nielsen Company's Nielsen Station Index (NSI) provides local audience measurement for television. RADAR measures national radio audiences, Arbitron measures local radio audiences, ADI measures local and national audiences for direct mail and print media, and Burke Research provides various marketing research services but does not specifically focus on television audience measurement.

_____ Provides Local Audience Measurement for Television