Today the Nielsen Television Index provides weekly estimates of networks and major cable viewing audiences on a national level through the use of an electronic device that measures what is being watched and by whom. This device is called a(n):
A) audimeter
B) people meter
C) electronic diary
D) market survey
E) focus group

Question

Quizplus · Accepted Answer

The electronic device mentioned in the question that measures what is being watched and by whom is known as a people meter. Therefore, the correct answer is B. The other options mentioned (audimeter, electronic diary, market survey, and focus group) are not specific devices used for measuring television viewership on a national level.

Today the Nielsen Television Index Provides Weekly Estimates of Networks