Radio has survived as an advertising medium by:
A)competing directly with television
B)evolving into a national advertising medium
C)evolving into a primarily local advertising medium
D)charging higher rates than television
E)doing all of the above

Question

Quizplus · Accepted Answer

Radio advertising has evolved into a primarily local advertising medium, allowing businesses to target specific geographic areas with their messages. While it may not have the reach or visual impact of television, it still reaches a significant portion of the population and can be a cost-effective option, especially for small businesses. Competing directly with television or charging higher rates are not viable strategies for radio advertising. While it has evolved into a national advertising medium to some degree, its strength still lies in local targeting.

Radio Has Survived as an Advertising Medium By