Which of the following magazines would be LEAST likely to enhance the creativity of an advertising message because the magazine does not create a mood that carries over to its communications?
A)Surfing
B)Reader's Digest
C)Gourmet
D)The New Yorker
E)Mademoiselle

Question

Quizplus · Accepted Answer

Reader's Digest typically focuses on non-fiction articles and personal stories, rather than creating a mood or atmosphere that could enhance the creativity of an advertising message.

Which of the Following Magazines Would Be LEAST Likely to Enhance