Which of the following statements about the use of slice-of-life executions is true?
A)Slice-of-life executions are very inefficient in business-to-business advertising.
B)To be effective,a slice-of-live execution should avoid mimicking real life because its primary purpose is to rise above the clutter.
C)Slice-of-life executions only work well for advertising for consumer products with perceived homogeneous qualities.
D)Many advertisers like slice-of-life executions because they feel they are an effective way to present a situation to which consumers can relate.
E)All of the above statements about the use of slice-of-life executions are true.

Question

Quizplus · Accepted Answer

Slice-of-life executions are often used by advertisers because they present situations to which consumers can relate, making the advertisement more effective in generating interest and response. This approach is especially effective for consumer products with perceived homogenous qualities, such as cleaning supplies or food products. While it may not be as effective in business-to-business advertising or for rising above the clutter, mimicking real-life situations can help to create a sense of authenticity and credibility in the minds of consumers. Therefore, statement D is the only true statement.

Which of the Following Statements About the Use of Slice-Of-Life