_____ is a type of advertising execution style that involves creating a central character who can deliver the advertising message and with whom the product or service can be identified.
A)Demonstration
B)Testimonial
C)Personality symbol
D)Fantasy
E)Slice-of-life

Question

Quizplus · Accepted Answer

Personality symbol is the advertising execution style that involves creating a central character who can deliver the advertising message and with whom the product or service can be identified. This character is usually a person, an animal, or an animated object that represents the brand's personality and becomes the visual spokesperson. Examples of personality symbols include the Geico Gecko, the Aflac Duck, and the Pillsbury Doughboy.

_____ Is a Type of Advertising Execution Style That Involves