An ad for Ford Focus shows four college-aged students hunting for a parking place in a large,nearly full parking garage.When they finally find a spot and put the car in place,they discover that it is such a tight fit that they can't open the car doors to get out.A moment of concern is followed by a moment of enlightenment when one of them remembers the hatchback.The commercial ends with them all leaving the parked car through the hatchback.This commercial is a(n):
A)dramatization with a humorous appeal.
B)animation with the intent of creating a personality brand.
C)slice-of-life with a fear appeal.
D)demonstration with an emotional appeal.
E)straight sell with a humorous appeal.

Question

Quizplus · Accepted Answer

The commercial is using a dramatization with a humorous appeal to showcase the unique feature of the Ford Focus hatchback. The tight parking spot creates a relatable and humorous scenario for the target audience to connect with while demonstrating the benefit of the hatchback.

An Ad for Ford Focus Shows Four College-Aged Students Hunting