An ad for Novell solutions targeted to businesspeople was headlined,"ERP: Sound made by CIO when people see data they shouldn't." The executive in the ad has a distressed,almost fearful look on his face.Which execution technique used to create this ad?
A)A problem-solution execution
B)Slice-of-death advertising
C)Slice-of-life advertising
D)A response-stimuli execution
E)Informational advertising

Question

Quizplus · Accepted Answer

Slice-of-death advertising uses a fearful image to grab attention and create a sense of urgency.

An Ad for Novell Solutions Targeted to Businesspeople Was Headlined,"ERP