Timberland Co.sells all-weather gear.For its advertising,it has developed an imaginary place called Timber Land,which is a utopian setting of extraordinary landscapes and crystal-clear water.Its ads use a _____ execution style to get the audience to envision themselves in Timber Land.
A)imagery
B)demonstration
C)slice-of-life
D)animation
E)competitive advantage

Question

Quizplus · Accepted Answer

The imagery execution style uses vivid and descriptive language, as well as sensory details, to create mental images in the minds of the audience. By describing Timber Land as a utopian setting with extraordinary landscapes and crystal-clear water, Timberland Co. is using imagery to get its audience to envision themselves in this ideal place.