Taco Bell launched the advertising campaign for its Double Decker taco by running anonymous full-page ads featuring basketball stars issuing vague challenges to one another.This is an example of _____ advertising.
A)reminder
B)teaser
C)transformational
D)favorable price appeal
E)news appeal

Question

Quizplus · Accepted Answer

The advertisement campaign for Double Decker taco by Taco Bell using anonymous full-page ads featuring basketball stars issuing vague challenges to one another is an example of teaser advertising. The objective of this type of advertising is to pique the interest of the consumers and create hype and anticipation around the product.

Taco Bell Launched the Advertising Campaign for Its Double Decker