A widely used advertising execution style for packaged goods products which attempts to portray situations consumers might face in their daily lives is known as:
A)endorsement.
B)slice-of-life.
C)theater style.
D)a testimonial.
E)a demonstration.

Question

Quizplus · Accepted Answer

Slice-of-life execution style attempts to portray situations that consumers might face in their daily lives, making it a popular choice for advertising packaged goods products. Endorsement, testimonial, and demonstration all have a different approach and may not be as effective for packaged goods products. Theater style execution style is more suitable for live events and performances.

A Widely Used Advertising Execution Style for Packaged Goods Products