The argument by famous advertising copywriter David Ogilvy that "what you say in advertising is more important than how you say it" suggests that:
A)advertising appeal is more important than the way it is executed.
B)advertising execution is more important than the appeal.
C)advertising appeals and executions are equally important.
D)advertising execution is more important than message content.
E)the product is more important than the creative appeal.

Question

Quizplus · Accepted Answer

David Ogilvy, in his argument, emphasizes that the message or content of advertising is more crucial than the creative approach used to communicate it. Thus, option A is the most appropriate as it highlights a core theme of his statement.

The Argument by Famous Advertising Copywriter David Ogilvy That "What