Straight-sell message executions are commonly used with _____ advertising appeals.
A)informational
B)emotional
C)teaser
D)transformational
E)emotional integration

Question

Quizplus · Accepted Answer

Straight-sell message executions are focused on providing information about the product or service to potential customers. Therefore, they are commonly used with informational advertising appeals that aim to educate the audience about the features, benefits, and advantages of the advertised product or service. Emotional, teaser, transformational, and emotional integration appeals are more focused on creating a mood or emotional response and may not be compatible with the more straightforward communication approach of straight-sell executions.

Straight-Sell Message Executions Are Commonly Used with _____ Advertising Appeals