The combination of rational and emotional advertising appeals:
A)should never be done
B)can be used for a variety of products since consumers make purchases on the basis of both rational and emotional motives
C)would not be an effective way to advertise a high tech product such as a personal computer
D)has limited applicability since most purchases are made entirely for rational reasons
E)does not occur if an agency is used to prepare the advertising campaign

Question

Quizplus · Accepted Answer

Consumers make purchases based on both rational and emotional motives, so using a combination of rational and emotional advertising appeals can be effective for a variety of products.

The Combination of Rational and Emotional Advertising Appeals