Underneath the headline,"Fully Loaded," in the ad for Browning shotguns was "Our most comprehensive line of autoloading shotguns ever." The second statement was printed in a typeface larger than the body copy but smaller than the headline.The second statement in the ad is an example of a:
A)story line.
B)subhead.
C)demonstrative appeal.
D)physiological appeal.
E)psychological appeal.

Question

Quizplus · Accepted Answer

The second statement in the ad is a subhead, which serves to provide additional information about the headline and draw the reader further into the ad. It is not an example of a story line, physiological appeal, or demonstrative or psychological appeal, which are all different types of advertising techniques.

Underneath the Headline,"Fully Loaded," in the Ad for Browning Shotguns