During the 1999 Super Bowl,many people saw and remembered the ad that showed former Superman star and then wheelchair-bound Christopher Reeves walking to a podium to receive an award.Few people remember the product being advertised because the:
A)creative execution overwhelmed the ad message.
B)creative approach was intended to support a market aggregation strategy.
C)creative message was absent from the ad.
D)informational appeal of the ad was missing.
E)ad did not show the product.

Question

Quizplus · Accepted Answer

The question states that "many people saw and remembered the ad," implying that the creative execution was impactful enough to leave a lasting impression. However, few people remember the actual product being advertised, suggesting that the advertisement was more focused on the creative execution rather than the promotional message itself. Therefore, choice A - the creative execution overwhelmed the ad message - is the best answer.

During the 1999 Super Bowl,many People Saw and Remembered the Ad