A print ad for the Apple Cider Vinegar Diet used the headline, "Maybe Eve was on to something." This is an example of a(n):
A)direct headline
B)indirect headline.
C)subhead
D)jingle
E)subhead.

Question

A print ad for the Apple Cider Vinegar Diet used the headline, "Maybe Eve was on to something." This is an example of a(n): 
A)direct headline
B)indirect headline.
C)subhead
D)jingle
E)subhead.

Quizplus · Accepted Answer

This is an example of an indirect headline, as it doesn't overtly state the product or benefit, but rather hints at it through a cultural reference (Eve and the apple).

A Print Ad for the Apple Cider Vinegar Diet Used