Which of the following statements regarding awards for advertising creativity is true?
A)Ads that win creative awards almost always have a positive impact on sales.
B)Most advertising and marketing people are supportive of advertising awards because they feel creative people are more concerned with creating advertising that sells their client's products than with winning awards.
C)As a rule,all advertising people believe awards are an inappropriate way of recognizing advertising creativity that often helps sell a client's products.
D)Not all advertising campaigns that have won creative awards have successfully generated sales for the clients' products.
E)None of the above statements about advertising creativity is true.

Question

Quizplus · Accepted Answer

Not all advertising campaigns that have won creative awards have successfully generated sales for the clients' products. This is true because advertising creativity does not always translate to successful marketing outcomes. Factors such as the target audience, competition, and product positioning also play a significant role in determining the success of a marketing campaign.

Which of the Following Statements Regarding Awards for Advertising Creativity