The goal of the Las Vegas Convention and Visitors Authority's ad campaign was to:
A) undercut new gambling destinations in other parts of the country
B) reduce the promiscuous image of Las Vegas
C) position Las Vegas as a full-blown vacation destination
D) increase tax revenue
E) promote Las Vegas as a retirement destination
Correct Answer:
Verified
Q7: _ is the ability to generate fresh,unique
Q12: According to the universal advertising standards developed
Q13: Which of the following statements regarding awards
Q15: The Cannes Gold Lion award is:
A)recognized as
Q16: In the development of an advertising campaign
Q18: Which of the following statements about the
Q19: The role of any advertising message is
Q20: Which of the following statements about creative
Q21: No matter which model of the creative
Q22: _ is a process that involves conducting
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