In the development of an advertising campaign or message,creative _____ involves determining what the message will say or communicate,while _____ deals with how the message will be implemented or executed.
A)strategy;tactics
B)tactics;strategy
C)mission: strategy
D)tactics;vision
E)vision;mission

Question

Quizplus · Accepted Answer

Creative strategy is about determining what the message should communicate, what the tone and voice should be, and how it should engage the target audience. This is the foundation upon which the advertising message is built. Creative tactics, on the other hand, are about the specific actions, media, and techniques used to deliver the message, such as the use of social media, television ads, billboards, etc. Thus, A is the best answer.

In the Development of an Advertising Campaign or Message,creative _____