The role of any advertising message is to:
A)communicate information about a company's product or service
B)motivate a consumer to take action
C)shape consumers desires and goals
D)create images that can position a brand in the consumer's mind
E)do all of the above

Question

Quizplus · Accepted Answer

The role of any advertising message is to do all of the above - communicate information about a company's product or service, motivate a consumer to take action, shape consumers desires and goals, and create images that can position a brand in the consumer's mind. A successful advertising message will accomplish all of these goals, leading to increased brand recognition, customer engagement, and ultimately, more sales for the company.

The Role of Any Advertising Message Is To