An advertising executive who works for Hughes & O'Reilly Agency has just been assigned to a new Schlotsky's restaurant account.One of the first things he may want to do is:
A)sit down and begin writing copy for sample ads
B)spend some time visiting similar restaurants,eating their food and talking to consumers about some of their specific likes and dislikes of Schlotsky's and their competitors
C)try to come up with some big ideas that can be the basis of a creative ad campaign
D)come up with alternative positioning concepts for Schlotsky's
E)any of the above

Question

Quizplus · Accepted Answer

Before jumping into creating ad content, it's important for the advertising executive to get insight into the target audience and competition. Visiting similar restaurants and speaking with consumers will give him/her a better understanding of what sets Schlotsky's apart and what can be emphasized in a creative ad campaign.

An Advertising Executive Who Works for Hughes & O'Reilly Agency