According to the work of sociologist Graham Wallace,in order,the four-step approach to the creative process includes:
A) preparation,incubation,illumination,and verification
B) immersion,brainstorming,creation,and reality check
C) preparation,illumination,creation,and verification
D) preparation,immersion,creation,and verification
E) immersion,incubation,illumination,and creation
Correct Answer:
Verified
Q24: An advertising executive who works for Hughes
Q25: Advertising creative personnel tend to:
A)rely on intuition
Q27: Why are models of the creative process
Q30: Which of the following statements about account
Q30: The perpetual debate over the most effective
Q32: How might an advertising creative specialist acquire
Q33: Tiffany is the creative director for an
Q35: Advertising creative personnel tend to:
A)be more concrete
Q39: The proponents of creative advertising argue that:
A)the
Q44: Account planning plays an important role during
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