Account planning plays an important role during creative strategy development by:
A)making sure the client knows the agency has the final say on which strategy will be used.
B)driving the process from the customers' point of view.
C)making sure all advertising complies with local,state,and FTC regulations.
D)determining whether the account should be accepted.
E)forecasting demand for the product category.

Question

Quizplus · Accepted Answer

Account planning focuses on understanding the consumer and their needs, wants, and motivations. By driving the creative strategy from the customer's point of view, the advertising will be more effective in reaching and resonating with the target audience. The other answer choices are not directly related to the role of account planning in creative strategy development.

Account Planning Plays an Important Role During Creative Strategy Development