Leon is the creative director for an agency that has just been hired by a manufacturer of golfing equipment to create a new advertising campaign for the company's titanium clubs.Before starting to develop creative ideas,Leon reads some golfing magazines and spends time talking to friends and co-workers who play golf.These activities are part of which step of the creative process?
A)preparation
B)incubation
C)illumination
D)verification
E)revision

Question

Quizplus · Accepted Answer

Reading golfing magazines and talking to golf-playing friends and co-workers is part of the preparation stage of the creative process. This is the stage where the creator gathers information, researches, and formulates ideas before entering the incubation phase.

Leon Is the Creative Director for an Agency That Has