A client who manufactures maternity clothes for businesswomen wants a new advertising campaign.Visits to obstetrician's offices to observe the clothes being worn and to maternity shops at the mall to see how they were selected could be a part of the _____ step of the creative process.
A)preparation
B)verification
C)revision
D)reality check
E)incubation

Question

Quizplus · Accepted Answer

The preparation step involves conducting research and gathering information to better understand the target audience and product. Visiting obstetrician's offices and maternity shops would be a part of this research phase in order to observe how the clothes are being used and selected. Verification would involve testing the effectiveness of the chosen campaign, revision would involve making changes to the campaign based on feedback, reality check would involve assessing the practicality of the campaign, and incubation would involve allowing time for ideas to develop subconsciously.

A Client Who Manufactures Maternity Clothes for Businesswomen Wants a New