Lifestyle research,attitude studies,and perceptual mapping would be examples of:
A)general preplanning inputs.
B)product/service-specific preplanning inputs.
C)verification studies.
D)revision studies.
E)demographic studies for business-to-business clients.

Question

Quizplus · Accepted Answer

Lifestyle research, attitude studies, and perceptual mapping are all preplanning inputs that are product/service-specific. These types of research help organizations understand their target market and the perceptions that potential customers have about their products/services. This information can then be used to develop and refine marketing strategies, product design, and other aspects of the business.

Lifestyle Research,attitude Studies,and Perceptual Mapping Would Be Examples Of