In-depth interviews with consumers,focus groups,and observational studies of how consumers conduct their daily lives as consumers are all examples of:
A)quantitative research techniques.
B)qualitative research techniques.
C)problem detection studies.
D)econometric research.
E)secondary internal research.

Question

Quizplus · Accepted Answer

In-depth interviews, focus groups, and observational studies are all examples of qualitative research techniques. These methods involve gathering data through open-ended questions, discussions, and observations to understand consumer behavior and attitudes in more depth. Quantitative research techniques, in contrast, typically involve surveys and statistical analysis of numerical data. Problem detection studies and econometric research are other types of research that focus on identifying and analyzing specific problems or relationships in data. Secondary internal research involves analyzing data that already exists within a company, such as sales reports or customer feedback.

In-Depth Interviews with Consumers,focus Groups,and Observational Studies of How Consumers