_____ is a process that involves conducting research and gathering all information about a client's product or service,brand,and members of the target audience.
A)Incubation
B)Germination
C)Account planning
D)Creative research
E)Account seeding

Question

Quizplus · Accepted Answer

Account planning is a process that involves conducting research and gathering all information about a client's product or service, brand, and members of the target audience. This information is then used to develop a strategic plan for the client's advertising and marketing campaigns. Account planning is an important part of the advertising process as it helps agencies to better understand their clients' needs and create more effective ad campaigns.

_____ Is a Process That Involves Conducting Research and Gathering