Why are models of the creative process valuable to those working in the creative area of advertising?
A)The models let the client see what he or she is paying for.
B)The models provide an organized approach to a creative problem.
C)The models let creatives approach the creative process in whichever manner feels most comfortable to them.
D)The models were developed by people who were successful advertisers themselves.
E)The models create heuristics needed to determine whether an ad will accomplish its goals.

Question

Quizplus · Accepted Answer

Models of the creative process provide structured frameworks for approaching a creative problem, which can make the process more efficient and effective. This can be especially valuable in advertising, where time and resources are often limited and there is pressure to produce high-quality work that resonates with the target audience. Having a model to follow can also help ensure that all aspects of the creative process are considered, from research and ideation to execution and evaluation.

Why Are Models of the Creative Process Valuable to Those