The proponents of creative advertising argue that:
A) the more information in the ad the more effective the ad.
B) the only purpose of advertising is to sell the product.
C) advertising should be designed to make consumers buy products that they do not want or need.
D) advertising should be designed to create an emotional bond between consumers and the brand or company.
E) advertising should break through the clutter by focusing on logos and products.
Correct Answer:
Verified
Q34: According to Robert Smith,the two ways in
Q35: Advertising creative personnel tend to:
A)be more concrete
Q36: _ refers to situations where the advertised
Q37: According to Robert Smith,_ ads contain attractive
Q38: The _ step of the creative process
Q40: According to Young's model of the creative
Q41: Which of the following statements is true
Q42: Douglas was asked to fill out a
Q43: Why are models of the creative process
Q44: Account planning plays an important role during
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