According to Robert Smith,the two ways in which relevance could be achieved are:
A) ad-to-brand relevance and brand-to-ad relevance.
B) ad-to-producer relevance and brand-to producer relevance.
C) ad-to-producer relevance and brand-to-consumer relevance.
D) ad-to-consumer relevance and brand-to-producer relevance.
E) ad-to-consumer relevance and brand-to-consumer relevance.
Correct Answer:
Verified
Q29: One of the major determinants of creativity
Q30: The perpetual debate over the most effective
Q31: According to D'Arcy Masius Benton & Bowles's
Q32: _ refers to situations where the ad
Q33: Some of the more successful advertising agencies,like
Q35: Advertising creative personnel tend to:
A)be more concrete
Q36: _ refers to situations where the advertised
Q37: According to Robert Smith,_ ads contain attractive
Q38: The _ step of the creative process
Q39: The proponents of creative advertising argue that:
A)the
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