According to D'Arcy Masius Benton & Bowles's agency,_____ is the vehicle that transforms the strategy into a dynamic,creative communications concept.
A)the Positioning Idea
B)the Illumination Idea
C)the Divergence Idea
D)the Power Idea
E)the Imagery Idea

Question

Quizplus · Accepted Answer

The "Power Idea" is considered the vehicle that transforms the strategy into a dynamic, creative communications concept according to D'Arcy Masius Benton & Bowles's agency.

According to D'Arcy Masius Benton & Bowles's Agency,_____ Is the Vehicle