_____ refers to situations where the advertised brand of a product or service is of personal interest to consumers.
A) Animatic
B) Brand-to-consumer relevance
C) Storyboard
D) Ad-to-consumer relevance
E) Elaboration ad
Correct Answer:
Verified
Q31: According to D'Arcy Masius Benton & Bowles's
Q32: _ refers to situations where the ad
Q33: Some of the more successful advertising agencies,like
Q34: According to Robert Smith,the two ways in
Q35: Advertising creative personnel tend to:
A)be more concrete
Q37: According to Robert Smith,_ ads contain attractive
Q38: The _ step of the creative process
Q39: The proponents of creative advertising argue that:
A)the
Q40: According to Young's model of the creative
Q41: Which of the following statements is true
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