According to the universal advertising standards developed by the D'Arcy Masius Benton & Bowles agency,a creative advertising message is built around:
A)an unique selling plan (USP).
B)a strong brand image.
C)a power idea or a creative core.
D)the slice-of-life concept.
E)dramatization.

Question

Quizplus · Accepted Answer

The universal advertising standards developed by the D'Arcy Masius Benton & Bowles agency emphasize building a creative advertising message around a power idea or a creative core. While USP and brand image are important elements in advertising, they are not the specific focus of these standards. Additionally, slice-of-life and dramatization are specific advertising techniques, rather than overarching principles.

According to the Universal Advertising Standards Developed by the D'Arcy