CoverGirl cosmetics have hired Drew Barrymore to appear in its advertisements in order to help them capture the attention and interest of the consumers.Through this,the ad illustrates the application of:
A)ad-to-consumer relevance.
B)brand-to-consumer relevance.
C)positioning strategy.
D)inherent drama.
E)an animatic.

Question

Quizplus · Accepted Answer

Using Drew Barrymore in the advertisement is an example of ad-to-consumer relevance because it leverages her popularity and appeal to attract and engage consumers.

CoverGirl Cosmetics Have Hired Drew Barrymore to Appear in Its