According to the work of sociologist Graham Wallace,the four-step approach to the creative process includes:
A) preparation,incubation,illumination,and verification.
B) immersion,brainstorming,creation,and reality check.
C) preparation,illumination,creation,and verification.
D) preparation,immersion,creation,and verification.
E) immersion,incubation,illumination,and creation.
Correct Answer:
Verified
Q18: _ refers to the extent to which
Q19: According to Robert Smith,_ ads contain elements
Q20: A study by Elizabeth Hirschman examined the
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Q22: The _ step of the creative process
Q24: Which of the following statements is true
Q25: According to James Webb Young,a former creative
Q26: According to the universal advertising standards developed
Q27: There are five steps in the creative
Q28: An idea develops during the _ step
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