_____ refers to the extent to which an ad contains elements that are novel,different,or unusual.
A)Divergence
B)Relevance
C)Illumination
D)Animatic
E)Positioning

Question

Quizplus · Accepted Answer

Divergence refers to the creativity and originality of an ad. It is focused on making the ad stand out from others and grabbing the attention of the target audience. Relevance refers to how well the ad relates to the target audience and their needs. Illumination refers to the clarity and understanding of the message being conveyed. Animatic refers to a rough animated storyboard used in the pre-production stage of creating a commercial. Positioning refers to the way a brand is perceived in the minds of target consumers in relation to competing brands.

_____ Refers to the Extent to Which an Ad Contains